Healthcare Advocate & Digital Health Expert

Hello, My name is Anyssa, I grew up in one of the poorest regions in Texas. With family members
dying of preventable diseases, and the majority of the community not having access to
standard medical care, I decided I wanted to pursue a career in healthcare.

Since receiving a doctorate of pharmacy degree in 2011, I have clinical experience plus 11+ years of digital health tech experience with a background in content development/management and syndication, behavior design, consumer heath, patient program development as well as project management and operations.

What Drives My Work

It was Dec 16, 2000, and I remember like it was yesterday. “Your grandma has died, my mom said with heartbreak in her voice!”

My heart was pulsing through my ears, and I could faintly make out what she was saying. “Anyssa, ARE YOU OKAY,?” she asked multiple times. I think I stopped breathing for a bit.

What JUST happened? Was I going to be okay? Was my mom going to be okay. That is a lot of stress and heartbreak at just 13 years old.

My mom is the bravest person I know…. She was caring for a sick parent and 4 kids (the youngest was just 4 months old) with grace and strength.

My grandma had diabetes for over 15 years. She died at the young age of 72, and it could have been prevented.

Hello, My name is Anyssa, I grew up in one of the poorest regions in Texas. With family members dying of preventable diseases, and the majority of the community not having access to standard medical care, I decided I wanted to pursue a career in healthcare.

My grandma had diabetes for over 15 years. She died at the young age of 72, and it could have
been prevented.

The Problems I Love to Solve

At the core of my work is a desire to make health and well-being more accessible, actionable, and human-centered. I thrive on solving challenges that make a real diff erence in people’s lives.

01 Simplifying Health Content Navigation

How can we remove friction in health and wellness content so that taking the next step feels natural, not overwhelming?

02 Empowering, Personal, Science-Backed Content

How do we create science-backed content that isn’t just informative but also empowering and deeply personal?

03 Effective Strategies for Lasting Change

How can we design behavior change strategies that actually work—so people don’t just consume content, but act on it?

04 Supporting Moms with Self-Compassion

How do we help moms navigate postpartum with less guilt and more self-compassion, knowing they are already doing enough?

These are the questions that drive my work. Whether it’s writing, product design, or consulting, my goal is to create content that informs, inspires, and makes a measurable difference.

Have a challenge you’re working on? Let’s talk.

My Approach

Over the years, I’ve developed a unique approach to health and wellness content—one that merges science, behavior design, and human connection. Here’s what sets my work apart:

Blending Science with Storytelling

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Creating Content that Drives Action

I use behavior design principles to ensure content doesn’t just inform—it inspires change and leads to real impact.

Designing for the Real World

Health and wellness content should be clear, accessible, and easy to integrate into busy lives.

Iterating & Optimizing for Impact

I take an agile, data-driven approach, continuously refi ning content based on user behavior, engagement.

Championing Compassionate Wellness

At the heart of my work is a belief that health isn’t about perfection—it’s about progress, self-compassion, & small, sustainable shifts.

My Content Superpowers

Designing Content for Impact
Blending behavior science with storytelling to ensure every piece of content not only informs but guides the next step.
Driving Meaningful Action
Leveraging behavior design principles to craft content that inspires, influences, and drives meaningful action.
Iterating and Adapting Rapidly
Embracing an agile approach—constantly optimizing for what works.
Merging Strategy and Storytelling for Behavior Change
Integrating content and psychology to influence habits and decisions. Transforming complex ideas into simple, engaging, and actionable content.
Creating Impactful, People-First Content
Focusing on more than clicks—shaping content that transforming lives. Investing deeply in making a real difference for the people I serve.
Expanding Expertise Through Lifelong Learning
Fueling innovation through continuous learning, curiosity, and real-world application.

Playlist

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